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sterling sherrell

I was having lunch with a friend of mine last week. He is a car salesman at a local dealership. As we were catching up and telling stories of what…

brand story marketing

How does one describe brand story marketing anyway? During my time in college, I noticed a trend among my professors. Probably no one else noticed this, but I tend to…

storytelling strategy

When I was just 21 years-old, I saw the most effective storytelling strategy of my life. I am still amazed by it decades later. It was only a four word…