Category: Marketing

brand story marketing

How does one describe brand story marketing anyway? During my time in college, I noticed a trend among my professors. Probably no one else noticed this, but I tend to…

storytelling strategy

When I was just 21 years-old, I saw the most effective storytelling strategy of my life. I am still amazed by it decades later. It was only a four word…

storytelling for brands

In a world where storytelling for brands is the hot topic… In a world where summer blockbusters are all the rage… In a world where people pay billions to be…