If you are not naturally a copywriter, but need a quick and easy sales page copy template, then this is for you. I have adapted some copy training I saw from a great copywriter, named Colin Theriot. Colin has a bit different style than me. I actually use a slightly different setup, but I think his is more user friendly for beginners.
You can use this for more than sales pages too. You can use it for blog posts, Facebook ads, podcast descriptions, and even as an email copy template
I breakdown the sections in the blog post and demonstrate how to use it in this video
I. Verify their fears
This is where you need to know what keeps your market awake at night. Are they afraid of being single for life? Being afraid of speaking in public? Not having enough money for retirement?
Start by speaking out that fear. That way they will feel an instant connection to your message.
II. Validate the reasons to fear
They undoubtedly have been trying to calm their fears about their situation. Don’t let them. If they do not realize there is good reason for their fear, there is no need for your solution. You can cite statistics, news stories, personal examples. Reinforce that the fear is not in their own mind.
III. Value your solution brings
Now you introduce the unique way your solution solves their problem. How you came up with it, why it works are important. But why it is not just better, but new. People want new over better.
IV. Vision of their future with your solution
What will life look like after getting your solution? Describe it in detail. Give testimonials from others. Show they can get the benefits fast without the pain that other offers have told them.
V. Visit your offer page
This could be a link to your sales funnel, blog, optin, or other place you want to send traffic. The main thing is to always end with an opportunity for those who found your copy compelling to get more from you. It can be paid or free, just get people use to clicking to the pages you control.
Did this help you? If so, I would greatly appreciate if you commented below and shared on Facebook.
If you would like to download the template and see some examples of how to customize it for yourself, please click here bit.ly/high-v-copy
There is NO optin or fee. I just want to help you get your message to your market more effectively.
Email me: firstname.lastname@example.org
“You should not try to impress people with your skills, instead impress on them that you understand their needs.”
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